The ranking of the Italian regions with the most Christmas spirit

The Christmas is already in the air. Markets, lights and Christmas trees make towns and villages all over Italy more exciting.

The Christmas season is a divisive event: there are those who await it with dread and those who prefer it to pass quickly.

That’s why Musement, the booking platform for travel activities and experiences, has compiled the ranking of the regions of Italy where Christmas is experienced most intensely.

The study of the regions of Italy with the most Christmas spirit was carried out by analyzing the average number of monthly searches on Google for 10 Christmas terms such as Christmas tree, Advent calendar, Christmas movie in all Italian regions. Here are the Top 10.


  1. Lombardy: 100.0
  2. Lazio: 77.2
  3. Campaign: 47.9
  4. Abruzzo: 38.1
  5. Sequins: 38.0
  6. Veneto: 36.4
  7. Tuscany: 33.1
  8. Brand: 31.0
  9. Emilia Romagna: 30.0
  10. Piedmont: 27.6

The Italian regions where Christmas is experienced most intensely

Christmas Spirit Ranking

Lombardy is in first place, with a score of 100/100.

In this region, Christmas is celebrated with great excitement and Milan, with its tree in Piazza Duomo and decorations in Galleria Vittorio Emanuele, attracts thousands of visitors. Events such as the 30th edition of

The city of toys in Cernobbio and the lights of Leggiuno are just some of the attractions the area offers.

also Christmas shoppingand, like those of Livigno and Oh Bej! Oh Bey! of Milan, contribute to the creation of a magical atmosphere.

The Lazio, with a score of 77.2/100, ranks second. Rome shines with its Christmas decorations and the iconic trees of Piazza Venezia, Trinità de’ Monti and Piazza San Pietro.

Christmas markets in Rome
Christmas Rome

Places like Greccio and Civita di Bagnoregio offer unique experiences with their historical and lively nativity scenes.

There Campaignwith a score of 47.9/100, it comes in third place.

Naples is famous for its nativity scene, especially in Via San Gregorio Armeno. Events such as Luci d’Artista in Salerno and the Christmas market in Limatola Castle enrich the Christmas offer of the region.

The markets of Limatola Castle
The markets of Limatola Castle

Abruzzo, with a score of 38.1/100, offers a unique Christmas atmosphere, thanks to its illuminated villages, lively nativity scenes and picturesque historic centers.

The historic train departing from Sulmona is an evocative way to discover the area’s Christmas markets.

Apulia closes the Top 5 with a score of 38.0/100. The area is transformed during the month of December, with illuminations and events such as Once Upon a Time in Polignano a Mare and the decorations of the Alberobello domes.

Veneto, Tuscany, Emilia-Romagna, Marche and Piedmont also feature in the top 10 regions with the most Christmas spirit.

Each area offers unique experiences, from markets to Nativity plays, that attract tourists and vacationers alike.

Special Mention for Trentino-Alto Adige


Although not present in the Top 10, Trentino-Alto Adige deserves a special mention for its high score for ‘Christmas cookies’ and ‘Christmas shopping’.

The markets of Bolzano and Trento and traditional desserts such as Lebkuchen, Zimtsterne and Vanillekipferl are examples of the magic of Christmas in this region.

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