New mascaras: the best and most viral to try – The Wom Beauty

Nonew releases but also a must have for the look, with millions of views on social media.

The search for the perfect mascara is like a thrill match on Tinder. You want to find the right one, which is the perfect match between them volume, length and curvaturejust like you are looking for the perfect person to share your life with.
If on Tinder you scroll through the various photos and bios, for beauty you spend time reading the features, innovative formulas and promises of breathtaking lashes. You have high expectations and are not willing to settle.
Just like when you’re looking for your new love, you want something that fits your personal style. Maybe you prefer a natural look with thin but defined lashes, or maybe you want a bold and dramatic effect that will leave everyone speechless. Whatever your style, there is a mascara out there waiting to be tried.
But as with any race, it takes a little patience and a pinch of confidence. Ready to discover the best and most viral mascaras on social media to give it a shot?

Chanel Noir Allure

Promising to meet all your needs, Chanel Noir Allure Mascara is designed to provide a bold, luscious look to your lashes, adding length, volume and definition. The thin, flexible and elastic brush captures each eyelash and ensures optimal eyelash opening.
The mascara is also designed to enrich lashes with nutrients that can contribute to their health and strength.

L’Oréal Paris telescopic lift

The most viral mascara on TikTok, L’Oreal Telescopic Lift is designed to provide a lengthening and lifting effect on lashes, giving them a longer and more defined look.
Its formula is enriched with volumizing and strengthening agents that help create the appearance of fuller, lifted lashes. The mascara applicator features a double hook brush, which allows you to reach even the shortest and thinnest lashes.


A mascara designed specifically for thin lashes, its lengthening and nourishing formula enhances their volume, while the brush, designed with an even distribution of bristles, captures and lengthens lashes one by one from root to tip, promising exceptional length and definition.
The real innovation lies in the ingredients: bamboo powder of 100% natural origin, Tahitian microalgae and a trio of nourishing fruit extracts to strengthen the most fragile eyelashes. Exclusively at Sephora

Guerlanin Noir G

Noir G Mascara by Guerlain offers an intense and dramatic finish, which makes the movements of the eyelashes as seductive as the flapping of a butterfly’s wings. Thanks to its curved applicator, which adapts perfectly to the shape of the eyelashes, it gives intensity and volume, ensuring a hold of up to 24 hours.
Its exclusive formula contains excellent pigments, including ebony black and midnight blue, which give an extremely intense color, a deep black that accentuates the look.

MAC Cosmetics M·A·CStack

The famous M·A·CStack Mascara is now available in a waterproof and waterproof version for 24-hour effectiveness! This essential product, which can be layered without clumping, offers an extra volume effect that defies gravity. Your lashes will be instantly lengthened and curled, giving you a flawless look thanks to the brand new waterproof formula.

Dior Diorshow Pump’N’Volume

Diorshow Pump ‘N’ Volume Mascara consists of 90% ingredients of natural origin that sublimate the look, giving it XXL volume that lasts for 24 hours. Ideal for those looking for volume, with just one application it fans out lashes for a bold and dramatic look.
A hybrid product that combines extreme volume with corn extract, able to nourish and care for your eyelashes.

Charlotte Tilbury Push Up Lashes

A real push up for the eyelashes. This mascara enhances the eyes, making them bigger, brighter and more rested. Its light and comfortable composition will allow you to wear mascara all day. From the first hand, the lashes are long, voluminous and natural, for an irresistible look.

YSL Beauty Lash Clash

This mascara delivers an extreme +200% volumizing effect instantly. The secret? The double tapered brush, the largest ever made for mascara. With this applicator, you’ll get long, voluminous lashes that last up to 24 hours. Lash Clash’s innovative formula consists of an oil-in-water wax mixture, which gives the mascara a thick yet creamy texture, which guarantees a smudge-free intense black.

Lancôme Monsieur Big

For incredibly voluminous lashes, up to 12 times more voluminous, try the home must-have Lancôme Monsieur Big. Thanks to its applicator, mascara application will be child’s play. The fiber bristles gently contour your lashes, effortlessly separating and lengthening them. You can forget about build-ups, blemishes or the need for constant contact. The formula offers perfect volume that lasts up to 24 hours.

Sisley Paris I know Stretch

A mascara that offers thickening, strengthening and conditioning action for the eyelashes. From the first application, they look more voluminous, elongated, curved and well defined. With daily use they become longer, thicker and more durable. The look is more intense and deeper thanks to the pure pigments present in the mascara that allow the double coating of the lashes, ensuring long-lasting color and performance.

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