Latte make up: the latest viral beauty trend on TikTok – The Wom Beauty

Heyin the ashes of the ‘Clean Girl’ and ‘Vanilla Girl’ trends, a new beauty phrase called Latte Make up is going crazy on TikTok.

What happens when the Vanilla girl trend meets the ‘Sun kissed’ effect? The new summer beauty trend is born: “Latte make up”. If you’re not familiar with TikTok trends, a little refresher is in order: Last winter, the “Vanilla girl” aesthetic, which focused on neutral colors such as shades of cream, white and vanilla, had a real explosion of followers. Its cozy and dreamy style won the hearts of millions of users, but it had a small limit, it revolved almost exclusively around the world of lifestyle and clothing. THEInstead, “Latte Make up” picks up where we left off with this aesthetic, promising us a bronzed and cool make up look like a frappuccino.

What is makeup milk?

Milk make-up revolves around a monochrome look in bronze shades, but the secret to recreating the most viral make-up of the moment is to use only products in nude shades, reminiscent of lattes.
The end result is a smokey eye with warm and caramel tones, sensual without being “over the top”, combined with an iGlowing skin and bare, juicy lips.

Its success is due to its versatility: it looks good on any person, regardless of skin color, age, style and even at any time of the day.
The only rule is not to use blush and reddish eye shadows, so that the golden effect of the skin is not compromised.
Summarizing? A real “makeup”, ideal for when we don’t have time or you want to experiment with elaborate colors and makeup but want to feel over the top.

Where does the trend come from?

With over 29.8 million views on the platform, the “latte make up” trend is undoubtedly the hottest beauty topic on TikTok. Curiosity: Its success is due to the content createdr Rachel Rigler based on some shots found on the make up artist’s Pinterest Taniel Jai gave his name to this technique. In the video posted on the social network, he explained that he chose this name because the makeup of the models was<ζεστό και χάλκινο, γαλακτώδες και εύκολο να γίνει>>.

How to recreate it

To start, apply a glow-finishing primer all over your face, then following the famous ‘Underpainting’ technique, apply a cream bronzer before foundation.
Blend the bronzer onto the cheekbones, temples and the area starting from the outer corner of the eye to the hairline.

Once this step is complete, it’s time to use a light skin tone, being careful do not apply it to your nose. According to make up artist Tanielle Jai, this very small detail makes the make-up extremely natural. Set everything with a powder and you’re done!

Focus on the eyes

The look is the focus of this technique, start by blending some bronzer on the lids and then apply a caramel eye shadow in the crease, follow up with a slightly deeper shade on the lower lash line and blend.

At this point, take a caramel color shimmer and apply a little to the center of the lid, but don’t overdo it. This look is at its best when there are multiple shades of matte nudes.

If you prefer, you can use brown eyeliner to emphasize the look, in combination with mascara you will get a look brighter and bolder.

As for the lips, just redefine the perimeter of the mouth with a nude pencil and a simple gloss.


Charlotte Tilbury – Beautiful Skin Sun-Kissed Glow
Enriched with hyaluronic acid and provitamin D3, this bronzing cream is the secret to sun-kissed skin in moments and a gorgeous, healthy-looking glow every day.


Giorgio Armani Luminous Silk – Moisturizing Primer
Thanks to its ultra-moisturizing formula based on shea butter, bran and glycerin, the Luminous Silk primer makes the skin softer, brighter and more toned. Imperfections are reduced, skin is even and makeup lasts longer. A universal shade for hydrated skin all day.
Light texture for a feeling of comfort and freshness. Ideal for all skin types.


Nars Primer Radiance SPF 35
Radiance Boosting Complex instantly wakes up dull skin, reduces fine lines and revitalizes skin for a long-lasting, radiant look. Extends and improves the look of makeup. Encapsulated sunscreen pearls are released on contact with the skin for broad-spectrum protection and a fresh, luxurious feel.


Hourglass – Veil Hydrating Skin Tint
This lightweight foundation boosts skin hydration by 52% instantly and throughout the day, while giving you a fresh, healthy glow. Its formula blends instantly to provide comfortable hold throughout the day, creating a sheer veil that minimizes imperfections and smoothes the complexion while visibly plumping and smoothing the skin.

Very light cream with SPF15 that hydrates and minimizes the appearance of imperfections, smoothes the skin. In a single product it contains all the benefits of a moisturizing treatment combined with the power of makeup. Its innovative composition when in contact with the skin can be adapted to any skin tone


Espressoh Hi_liner
Liquid eyeliner with an ultra-flexible felt tip for smooth and precise application in a single stroke.
Waterproof, long-lasting, comfortable, carry-resistant and waterproof.
Full and intense black pigment, glossy.


Tarte – Tartelette™ Fresh Picked Amazonian Clay Palette
Enhance your eye color and confidence with the tarte big ego™ palette, for a variety of eye-catching styles, from grunge looks to provocative looks. Ultra-fine palette, with 18 cool shades, for a mix of finishes, from glitter to matte and satin. From Sephora


Dior Backstage Eye Palette
Create all the eyes you want with the Dior Backstage palette: multipurpose, it includes an eye make-up primer and 8 eyeshadows to apply on the lids, as a highlighter or as an eyeliner.


Douglas Ara Lumiere Liquid Bronzer
With its gel formulation, it creates bronzer and highlighter pigments that are encapsulated in the skin. From Douglas


Diego dalla Palma – All In One – Bronzer & Contour
All In One bronzer is an extremely versatile multi-purpose stick product, created for creating face makeup. The cream-to-powder formula blends perfectly with the skin, allowing you to easily adjust the color intensity on the affected areas.


Guerlain KissKiss Bee Glow – Lip Balm
a colored balm rich in honey and composed of 98% ingredients of natural origin¹. It enhances the natural color of the lips with a touch of shine, while offering 24 hours² of hydration and regeneration treatment. Creamy and irresistible, its ultra-smooth texture glides over lips for long-lasting comfort. The formula combines honey and active ingredients of natural origin for lips that are soothed, nourished and plump, softer and more beautiful day after day.



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