Beauty trends from Milan’s Men’s Fashion – The Wom Beauty

Twe tell you about the next men’s trends directly from the stars backstage at milan fashion week

It’s been a few years since we’ve seen any great feats of creativity in terms of beauty (mostly intended as makeup) within Men’s Fashion Month, with a few happy exceptions. I think above all the years when, however, beauty, even for men, was the representative of social messages of a certain weight, just think when Vivienne Westwood was still appearing in Milan. However, despite the absence of major revolutionary messages conveyed by make up, we have witnessed the latter Milan men’s fashion in a progressive abandonment of that jerkily macho image, with a man who is finally set free to live out his most authentic identity.

Men’s beauty: skin care and makeup trends for the next season Spring Summer 2024

To tell us something more about what the man will be like in terms of beauty Michele Magnani, Global Senior Artist MAC Cosmetics: “This year we saw a lot of fluid models, there was more inclusiveness than in the past, also in terms of build and ages. Men are now looking for very well-groomed, healthy skin, which reveals a desire for take care of yourself from the bottom up, but without exaggeration. Behind the scenes a lot of skin preparation was done with one skin care complete routine, for a radiant, radiant skin effect from non-glossy, such as from Armani And Dolce & GabbanaThe ever-increasing importance of skin care also touches men, therefore, within a broader concept of a healthy lifestyle, which is reflected in “a fresh, healthy and sporty skinwith sunshine,” continues Magnani. “To achieve this effect, the Hyper Real skin care range was used, with very little face and body foundation and a touch of Pro Set + Blur Powder, moisturized lips and brows with a slightly laminated effect. but not in an artificial way.”

But coming back to the exceptions, again this year Charles Jeffrey Loverboy gave us a super cool trend alongside the graphic makeup effects: “a blush in a nineteenth-century style applied below the cheekbone downwards, for a very British aesthetic.” bleached eyebrows also for his man Rick Owens.

Men’s Hair: Spring Summer 2024 Trends

As for the trendiest hair looks for the next season, it is worth mentioning the delightful look wild with wet texture created by Shiori Takahashi with the Wella team led by Andrea Gennaro For Etro. The right products for that sculpted wet look? Shape Shift and Just Brilliant from the EIMI range. There desire for freedom and the exploitation of individuality has also been seen by Maglianowith hairlooks created specifically for each model, always by the designeream Wella Professionals along with Blake Henderson. There textures plays a fundamental role then, from MSGMwhere thanks to an excellent pre-texture and styling job, Michael del Mastogether with the Wella team led by Tony Ross created a futuristic look, with a lot of volume at the back of the neck.

Browse the gallery to discover all the best behind-the-scenes beauty looks!


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Courtesy of Wella Press Office


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Courtesy of Wella Press Office


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Courtesy of Wella Press Office


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Courtesy of Wella Press Office


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Courtesy of Wella Press Office


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Courtesy of Wella Press Office


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