B Corp Certification in Beauty: A New Standard of Ethics and Sustainability – The Wom Beauty

TYou may have seen it on some of your favorite cosmetics, but do you really know what B corp certification means?

If you’re passionate about makeup and skincare, you’ll already know how much it is It is important to choose products that are not only effective, but also respect the environment and the people involved in their production. B Corp certification is just that: a way to identify companies that are committed to operating ethically, sustainably and responsibly towards the planet and the communities in which they operate.

Why is B corp certification so important?

Companies certified as B Corp are committed to acting ethically, sustainably and transparently. It’s not just about producing eco-friendly or cruelty-free cosmetics (although those two aspects are very important), but also about how the company works internally.

To receive certification, a company must meet strict criteria established by B Lab, the non-profit organization that created the concept. The criteria cover various areas: from governance to financial transparency, from the treatment of employees to the impact on the local community.

But it doesn’t end here! Certified companies must also commit to pursuing socially “positive” goals in the sector in which they operate. For example, they can promote environmental sustainability through projects to reduce the impact their production can have or support charities related to the world of beauty.

B Corp certification represents a true seal of quality for companies that want to make a difference not only for consumers but also for the planet and the communities in which they operate. It is an important tool that guides us towards conscious and ethical choices when purchasing products for our beauty routine.

The benefits of B Corp certification for companies in the beauty industry

B Corp certification offers numerous advantages for companies (beauty and otherwise) that decide to adopt it. First of all, this certification guarantees greater transparency and accountability towards consumers. Certified B Corp companies are required to follow strict environmental, social and financial standards, thus demonstrating their commitment to creating a positive impact on society.

B Corp certification can help beauty brands differentiate themselves from the competition and attract new customers who are sensitive to issues such as sustainability and work ethics. Actually, More and more consumers are concerned about buying products that respect the environment and human rightsso getting a B Corp certification is definitely a big plus.

What are the certified beauty brands?

The number of certified trademarks is constantly updated (thankfully!), below you will find a list of the trademarks that have been updated to date. If you are curious to know if your favorite beauty brand has received this recognition, you can consult the archive on the B Lab website. Just type in the company name and see if it appears in the file. If successful, you will be able to find out more details about the brand (such as the year they were certified).

Aesop

Aesop is a Melbourne-based beauty brand, founded in 1987, that excels in producing high-quality skin, body and hair care products. Since then, Aesop has earned a solid reputation in the industry. Their philosophy is based on ethics and sustainability, in fact all their products are vegan and Leaping Bunny certified, an acknowledgment that certifies the absence of animal testing.

In addition to their commitment to sustainability, Aesop is involved in various philanthropic initiatives and works with charities that promote literacy and give voice to disadvantaged communities. Established in 2017, the Aesop Foundation has donated over A$6 million to its local partners. During the COVID-19 pandemic, Aesop donated more than $3.4 million in products to support communities, medical workers and services serving survivors of domestic violence.

Aesop’s commitment to social and environmental issues has led to the brand being recognized as a certified B Corporation. This is due to their commitment to the highest standards of social and environmental performance and transparency in formulations.

Aveda

The famous hair care brand is B Corp certified. Aveda was the first beauty company to use 100% post-consumer recycled materials in its packaging. Currently, over 85% of PET bottles and jars used for skin and hair care contain 100% post-consumer recycled materials. The production uses exclusively renewable energy sources, thanks to the use of the solar park owned by the brand. In addition, more than 85% of the waste generated by Aveda is reused or recycled in its main manufacturing facility.

Sunday Riley

In 2020, Sunday Riley, a brand known worldwide for skin care cosmetics, also became part of the certified B Corp brands. In addition to sourcing the necessary ingredients for their composition in the most environmentally friendly way, suppliers and manufacturers that work with the brand are evaluated based on sustainability and human rights parameters. In addition, the production of their very famous face oils is also zero waste: While the seeds they use to create their cosmetics may only contain 10% of the necessary material, the remaining 90% never goes to waste. The by-product is ground into a powder and processed into various nutritional supplements and vegetable proteins for animals. The inedible seed material is instead used in agricultural processes for fertilization to return nutrients to the soil in which it was grown.

Le Labo

The main priority for the specialty perfumery brand Le Labo is ethics, so much so that the brand emphasizes the substance and quality of the product rather than the outward appearance. What distinguishes the brand is the alcoholic mixing phase of the fragrances (i.e. the meeting of aromatic oils, alcohol and water) which takes place directly inside the brand’s sales points, in front of the customers themselves. This allows people who buy from the boutique to customize the labels to their liking.
In addition to its dedication to quality and craftsmanship, Le Labo is also committed to social and environmental responsibility. The brand has been recognized for its commitment to sustainability, social impact, transparency and responsibility, achieving B Corp certification in February 2022. This certification is a testament to the brand’s efforts to positively impact the planet and people.

Davines

The Italian company places ethics at the heart of its work, aiming to find a balance between beauty and sustainability and committed to doing good for both the planet and customers. Davines is constantly committed to improving and creating high performance products that are also environmentally friendly.

Certification as a B Corp is proof of the company’s commitment to sustainability. Davines is also committed to being plastic neutral and positions itself as a leader in regenerative organic farming. Significantly reducing its environmental impact.

Isdin

It is the first Spanish brand with B Corp certification.
The company has been committed to specific actions for the health of the skin and the planet for more than 45 years. Continuous research into the reduction of skin cancer and attention to sustainability have led the dermatology and photoprotection laboratory to gain the coveted recognition.

Elemis

In 2023, the English skin care brand was also added to the list of brands considered B Corp.
The brand has always been very attentive to the issues of sustainability and the protection and restoration of biodiversity.

Mediterranea Cosmetics

Since 2014 the Italian company has been certified B corp.
The company’s commitment is constantly aimed at reducing the use of non-renewable natural resources and minimizing the waste generated during the production process. In addition, the brand is actively committed to spreading a culture of sustainability, involving its employees and customers themselves. In fact, practices aimed at a sustainable lifestyle are promoted in order to raise awareness among the world about the importance of adopting responsible choices for the good of the environment.

Bioline Jato

In May this year, Bioline Jato also earned B Corp recognition. The brand places people and their well-being at the heart of its business model, be it employees, customers or the community at large. The company places great importance on the well-being of its employees, considering them a valuable resource and they enjoy numerous benefits such as bonuses, continuing training opportunities, access to public and private pension plans, supplementary private health insurance and flexible working hours. In addition, Bioline Jatò is committed to providing an inclusive and stimulating work environment where employees can develop their skills and thrive both professionally and personally.

Leave a Comment